Start Here β Sarah's Lubricant Business
Reading time: 5 min Last updated: June 26, 2026 Status: Post-research wave. Ready to launch (pending Sarah's 3 unblockers).
The business in one paragraph
Sarah Roig (RUC 4978694-6, IG @enkistore 20K followers) is launching Enki Store + Kinky β Paraguay's first official distributor of Sexitive Argentina (158-SKU intimate-wellness brand). Launch trio: Bitchie 20ml + XXX For Her 15ml + Wet Anal 75ml. Target margin: 100-150%. 90-day launch budget: < Gs 10M. Channels: WhatsApp Business (primary) + Instagram organic (secondary) + B2B wholesale (largest single lever).
Where the project stands TODAY (June 26, 2026)
β DONE (last 4 sessions): - 84 docs, 100K words, 15K lines in this repo - 158-SKU Sexitive AR catalog fully ingested - 5 PY competitor sites scraped + analyzed (SexShop.com.py, Rivia, Γntimos Placeres, As Bajo La Manga, SexShopAsuncion) - 23 PY sex shops identified for B2B wholesale outreach - Launch trio locked: Bitchie + XXX For Her + Wet Anal - Pricing math done at 3 order sizes Γ 3 margin scenarios - Cash flow model (12-month, 3 scenarios, break-even ~15 units/month) - Compliance roadmap (DINAVISA + SET + Ley 4868 + Ley 7.593) - B2B wholesale pitch deck + 30 hero SKU catalog - DTC sales playbook (WA-first) - 30-day IG launch calendar + 60-day TikTok calendar - 10 SEO blog posts written (~15K words) - Customer survey (Typeform-ready) - Logo design brief (3 directions) - Press kit (boilerplate + 3 angles) - Pricing calculator (Python tool) - Live site deployed at https://sarah.paragu-ai.com
π΄ BLOCKED on Sarah (3 items): 1. Q5 PDF β official Sexitive AR Distribuidor Mayorista price list (replaces our estimates) 2. DINAPI Enki verification β confirm classes 3, 5, 35 covered 3. Contador + Despachante engaged β unblocks DINAVISA + RUC + import
π‘ WAITING on Sarah's outreach (3 items):
4. Audio response to 21 Round 2 questions (02_MEETINGS/2026-06-22-round-2-questions.md)
5. 3 actual vendor quotes (despachante, contador, imprentas)
6. 3 actual courier quotes (AEX, Mirtrans, Delpa)
What Sarah should do THIS WEEK
Day 1 (today)
- Read
docs/executive-summary.md(1 page overview) - Skim
this-week-for-sarah.md(action checklist) - Decide: send Q5 request to Sexitive AR gerente today?
Day 2-3
- Request Q5 PDF from Sexitive AR gerente (already drafted in Round 2 questions)
- Send vendor outreach to 3 despachantes + 3 contadores (templates in
py-vendor-shortlist.md) - Get imprentas quotes (La RepΓΊblica + Pixxel + FullColor, templates in
py-packaging-suppliers.md)
Day 4-7
- Verify DINAPI Enki (have documentation ready, classes 3, 5, 35)
- Engage contador (sign engagement letter)
- Engage despachante (sign engagement letter)
- Order Sexitive AR shipment (modeloζ θ‘θ first OR formal)
- Schedule soft launch (10 friends/family) for Week 3
The 3-week path to launch (after unblock)
| Week | Action |
|---|---|
| 1 | Vendor engagement + Q5 PDF received + DINAPI verified + Sexitive AR ordered |
| 2 | DINAVISA NSO filed + Packaging ordered + Producto photography |
| 3 | Stock arrives + WA Business live + Soft launch (10 friends/family) |
| 4 | Public launch (IG announcement + WA broadcast + B2B outreach begins) |
Quick navigation β most important docs
| If you want... | Read this |
|---|---|
| 1-page project summary | docs/executive-summary.md |
| What Sarah should do this week | 01_RESEARCH/operations/this-week-for-sarah.md |
| What we KNOW vs. ASSUMED | 01_RESEARCH/operations/validation-status.md |
| Launch trio pricing math | 00_STRATEGIC/financial-pricing/canonical-pricing-reference-v1.md |
| 12-month cash flow | 00_STRATEGIC/financial-pricing/cash-flow-model-12mo.md |
| Run pricing calculations | tools/pricing_calculator.py |
| WA sales scripts | 04_SALES/dtc-sales-playbook.md |
| B2B wholesale pitch | 04_SALES/b2b-wholesale-pitch.md |
| 30-day IG content calendar | 06_MARKETING/instagram-launch-calendar-30d.md |
| Compliance roadmap | 01_RESEARCH/legal-regulatory/py-compliance-roadmap.md |
| Daily operations | 05_OPERATIONS/daily-checklist.md |
| All 84 docs indexed | COMPLETE-INDEX.md |
| Decisions made (chronological) | 01_RESEARCH/operations/decision-log.md |
| What we don't know | 01_RESEARCH/operations/gaps-and-unknowns.md |
What this repo is NOT
- β NOT a finished website β just a strategy + research foundation
- β NOT a logo / brand identity yet β only design briefs
- β NOT a customer database β no customers yet
- β NOT vendor-confirmed β most quotes are estimates
- β NOT validated by real sales β all revenue projections are scenarios
What this repo IS
- β A complete strategy playbook for Sarah to execute
- β Real scraped competitor data (158 SKUs Sexitive, 7 PY competitor sites)
- β Pricing math with 3 scenarios + sensitivity analysis
- β Sales scripts ready to use (DTC + B2B)
- β Marketing calendars ready (IG + TikTok + email + SEO blog)
- β Compliance roadmap (DINAVISA + tax + privacy)
- β Risk register with 15 risks + mitigations
- β Templates for every customer touchpoint
- β A working pricing calculator tool
- β Live preview site at sarah.paragu-ai.com
Last updated: June 26, 2026 by Erebus (Session 10 β Repo Audit & Upgrade)
Sarah: when you read this, start with this-week-for-sarah.md