start-here.md
Start Here — Sarah's Lubricant Business
Reading time: ~5 min
What to do next: Send Sarah the questionnaire link (Section 1 of 01_RESEARCH/legal-regulatory/validacion-cliente-sarah.md).
The business in one paragraph
Sarah wants to bring Sexitive (an Argentine intimate-wellness brand with 12 SKUs) into Paraguay and sell them. Sexitive is a real brand, headquartered in Martinez, Buenos Aires, that already sells wholesale to resellers across LATAM. The catalog covers four product clusters: stimulants (Bitchie, Pink Sexy Pill, XXX), lubricants (Wet line, more sex), sensory (Love Potion, candles), and wellness (My Hemp CBD).
The 3 things that have to be true before we build anything
| # | Question | Why it matters | Where it's answered |
|---|---|---|---|
| 1 | What is the legal model? Authorized distributor, independent reseller, or private label? | Determines brand, contracts, customs declarations, and Sexitive's willingness to supply. | Questionnaire §2 |
| 2 | What is the cost basis per SKU? What Sarah actually pays, not retail AR. | Determines if margins work. Without this, pricing is fiction. | Questionnaire §3 |
| 3 | Which SKUs are we launching with? Not all 12 may be legal/economic in PY. | Pink Sexy Pill needs supplement registration. My Hemp needs CBD handling. Some may be unprofitable after duties. | Questionnaire §4 |
If §1, §2, §4 are answered, the project is unblocked. Everything else is execution.
What we already know (the easy answers)
| # | Topic | Status |
|---|---|---|
| ✅ | Sexitive exists, has 12-SKU catalog, ships wholesale to LATAM | Confirmed via sexitive.com + clientes.sexitive.com |
| ✅ | Paraguay has 5+ established sex-shop competitors | sexshop.com.py, Rivia, Intimos Placeres, As Bajo La Manga, Sex Shop Paraguay |
| ✅ | DINAVISA regulates cosmetics (lubricants) and supplements (Pink Sexy Pill) separately | Two different registrations, two different costs |
| ✅ | MERCOSUR preference: AR→PY imports get 0% extra-MERCOSUR duty with certificate of origin | Needs origin certificate from Sexitive AR |
| ✅ | Payment landscape: Tigo Money is the dominant wallet, plus bank transfer, plus Mercado Pago | Detailed in 01_RESEARCH/payments/ |
| ✅ | Instagram is the only viable marketing channel (Meta/Google restrict intimate-product ads) | Confirmed by all 5 PY competitors |
| ✅ | Template base: paragu-ai-platform has e-commerce + WhatsApp checkout ready | Can deploy in days once brand + products are decided |
The 3 open questions that will take work
| # | Question | Estimated effort | Owner |
|---|---|---|---|
| 🔴 | Sexitive AR — is Sarah an authorized distributor, independent, or private-label? | Sarah contacts Sexitive directly | Sarah |
| 🔴 | DINAVISA registration cost and timeline per SKU | Quote from a local despachante | Sarah + despachante |
| 🔴 | First-order logistics: MOQ, lead time, payment terms, discreet packaging | Quote from Sexitive AR + freight forwarder | Sarah + Sexitive |
Recommended sequence
- This week: Sarah fills the questionnaire (
01_RESEARCH/legal-regulatory/validacion-cliente-sarah.md). - Next week: Once §1–§4 are answered, we run a pricing model and produce a P&L per SKU.
- Week 3: Brand decision (sub-brand name, logo, domain). We mock up 2–3 directions.
- Week 4: Web build (cloned e-commerce template, content loaded).
- Week 5+: Soft launch with first order, Instagram + WhatsApp only.
What I (Erebus) need from you (Ivan)
- Approve this repo as the strategy workspace.
- Forward the questionnaire to Sarah with a 7-day deadline.
- Sign off on the recommended sequence above (or correct it).
What Sarah needs from us
- A complete, structured questionnaire (it's in the repo).
- Help interpreting Sexitive's offer when she gets it.
- Pricing model and P&L once costs are known.
- Brand and web execution once strategy is locked.