sarah/reference/video-script.md

Sarah Brand Video Script — 60-90 Second Intro

Date: June 26, 2026 Use: IG bio, TikTok intro, B2B wholesale pitches, landing pages Format: Vertical video (9:16), 60-90 seconds Tone: Personal, warm, real (not polished/corporate)

Goal of the video

Build trust in 60 seconds. Make viewer think: "This is a real person. She's been through what I'm going through. I trust her."

NOT: "She has a fancy production setup." Real > polished.

Pre-production checklist

Equipment (minimal)

[ ] Smartphone (decent camera — iPhone 12+ / Samsung S21+)
[ ] Tripod (Gs 30K)
[ ] Lavalier mic (Gs 60K) — CRITICAL for outdoor/noisy environments
[ ] Natural light (window, 9-11 AM or 3-5 PM)
[ ] Plain background (white wall, cream curtain, plant in background)

Setup

[ ] Camera at eye level
[ ] Distance: arm's length
[ ] Frame: head + shoulders + some space above
[ ] Lighting: face the window (light on your face)
[ ] Quiet environment (no TV, no music)

What to wear

[ ] Simple, clean shirt (not branded)
[ ] No logos
[ ] No excessive jewelry
[ ] Hair down or pulled back, your choice
[ ] Comfortable, "this is me" feel

What to have on hand

[ ] 1 Sexitive product (Bitchie or Wet, original packaging)
[ ] 1 candle or 1 oil (visual prop)
[ ] Nothing else (keep simple)

Script — 60-90 seconds (Spanish)

Beat 1 — Hook (0-5 sec)

[Camera tight on face. Confident, warm expression.]

"Soy Sarah. Y hace 6 meses descubrí algo que me voló la cabeza."

Beat 2 — The discovery (5-20 sec)

[Camera slightly wider. Show product in hand.]

"En Buenos Aires, en la fábrica de Sexitive, vi cómo se hacen los productos íntimos que usamos. Y me pregunté: ¿por qué en Paraguay no tenemos acceso a esto?"

Beat 3 — The decision (20-40 sec)

[Camera back on face. Personal, direct.]

"Entonces traje los primeros. No sabía si iba a funcionar. Pero las respuestas que recibí... me confirmaron que faltaba esto en Paraguay. Productos certificados. Empaque discreto. Atención personal."

Beat 4 — The promise (40-65 sec)

[Show product + candle prop. Calm, confident.]

"Hoy Enki Store es la primera distribuidora oficial de Sexitive Argentina en Paraguay. Cada producto viene con registro DINAVISA. Cada pedido llega en empaque genérico, sin logos. Y cada consulta la respondo yo, personalmente, por WhatsApp."

Beat 5 — The CTA (65-80 sec)

[Direct to camera. Smile.]

"Si querés probar algo nuevo, o necesitás reabastecerte, escribime. Catálogo completo en el link de mi bio."

[End with: name on screen, WA link]

"Sarah Roig — Enki Store"

Total runtime: 80 seconds

Alternative versions

30-second (TikTok / IG Reels intro)

"Soy Sarah. Hace 6 meses traje los productos de Sexitive Argentina a Paraguay.
Cada uno certificado por DINAVISA, empaque discreto, envío a todo el país.
Si querés probar, escribime. Link en bio."

15-second (TikTok hook)

"Soy Sarah. Distribuidora oficial de Sexitive Argentina en Paraguay.
Si querés lubricantes, aceites o velas de calidad, escribime."

Filming tips

Do

✅ Smile at the start (warm, not corporate)
✅ Look at the camera (not at the screen)
✅ Speak naturally — like talking to a friend
✅ Pause between sentences (don't rush)
✅ Show the product (hold it, gesture to it)
✅ Be specific — "Hace 6 meses" not "recientemente"
✅ End with action — "escribime," "link en bio"

Don't

❌ Don't read from a script (use bullet points + practice 3 times)
❌ Don't apologize for the video quality ("sorry, this is my first time")
❌ Don't be salesy ("¡Compra ya!")
❌ Don't use jargon (DINAVISA = say "registrados oficialmente")
❌ Don't make it too long (60-90 sec max)
❌ Don't be perfect — authenticity > production value
❌ Don't say "intimate" or "sex" too much (use "wellness," "intimate care," "personal care")

B-roll suggestions (cutaways)

While you talk, cut to: - 1 sec: B-roll of you unpacking a Sexitive product - 1 sec: Close-up of the product label - 1 sec: Close-up of discrete brown box (the packaging) - 1 sec: Hand writing a thank-you note - 1 sec: Your hand holding the candle/lubricante

Then cut back to face.

Total B-roll: 4-5 quick cuts, 1 sec each, during the 60-90 sec video.

Posting plan

IG (feed post, 90 sec)

When: Tuesday 7 PM or Saturday 11 AM (peak engagement PY)
Caption: Short, with link to WA
Hashtags: #EnkiStore #Kinky #BienestarIntimo #Paraguay #Sexitive
First comment: Direct WA link

IG Reels (60 sec version)

When: Same day, 1 hour later
Vertical format (9:16)
Cover frame: Your face + "Conocé Enki Store"
Audio: Use trending audio OR keep original voice

TikTok (15-30 sec)

When: Same day
Vertical format
Hook: First 2 seconds matter most
Captions: Auto-captions on
Hashtags: #fyp #paraguay #bienestar #emprendimiento

YouTube Shorts (60 sec)

When: Optional (lower priority)
Same content as IG Reels

Editing (free tools)

CapCut (mobile + desktop) — TikTok's editor, free, easy
InShot (mobile) — simple, fast
VN Video Editor (mobile) — more features

Basic edit steps

Import clips (your talking + B-roll)
Trim talking clips to clean takes
Add B-roll cuts (every 5-10 sec, 1 sec each)
Add text overlay: "Sarah Roig — Enki Store" at end
Add music (optional — quiet instrumental OR trending)
Add captions (auto or manual)
Export vertical 9:16, 1080p

Total edit time: 1-2 hours for first version.

Iteration plan

Version 1: Record + edit (don't aim for perfection)
Version 2: Re-record sections that feel awkward (after watching V1)
Version 3: Polish (add B-roll, music, captions)
Version 4: Quarterly update (new product photos, new content)

Don't aim for perfect. Aim for REAL.

Analytics to track

Metric	Target
Views (first 24h)	>500
Watch-through rate	>40% (people watch to end)
Saves	>20
Shares	>10
Comments	>5
Profile visits	>50
WA link clicks	>10

If views <300 after 24h: re-record with stronger hook. If watch-through <30%: video is too long, cut.

When to re-record

[ ] Every 6 months (refresh content)
[ ] When product line changes significantly
[ ] When brand voice evolves
[ ] After first 1000 followers (upgrade quality)
[ ] When Sarah feels more confident on camera

Last updated: June 26, 2026 — Session 12