sarah/reference/launch-roadmap.md

Launch Roadmap — 1-Page (Print This)

Print. Tape to wall. Reference weekly.

PRE-LAUNCH (Weeks -3 to -1)

Week -3: Foundation

[ ] Contador engaged (3 quotes, sign best)
[ ] Despachante engaged (3 quotes, sign best)
[ ] Q5 PDF requested from Sexitive AR
[ ] DINAPI Enki verified (classes 3, 5, 35)
[ ] Sexitive AR order placed (30u each of launch trio)

Week -2: Compliance + Setup

[ ] DINAVISA NSO filed (3 SKUs)
[ ] Packaging ordered (boxes + stickers + cards)
[ ] WhatsApp Business downloaded + configured
[ ] WA catalog uploaded (3 launch SKUs)

Week -1: Operations + Test

[ ] Sexitive AR shipment received
[ ] Product photos taken
[ ] Bilingual stickers applied
[ ] Test order (1 sample end-to-end)
[ ] Soft launch scheduled with 10 friends/family

SOFT LAUNCH (Weeks 1-2): Validate

Week 1

[ ] Soft launch WA broadcast (10 friends/family)
[ ] 5-10 orders processed
[ ] 5 IG posts published
[ ] 20+ IG stories
[ ] 30+ WA messages received
[ ] 1 customer testimonial captured

Week 2

[ ] Review Week 1 metrics
[ ] Fix SOP gaps
[ ] 1st reorder (modelo旅行者, best sellers)
[ ] IG post: customer testimonial
[ ] IG post: bundle pitch (trio)
[ ] 5+ customer reviews collected

PUBLIC LAUNCH (Weeks 3-4): Marketing Push

Week 3

[ ] Public launch IG post
[ ] WA broadcast (existing audience)
[ ] Email blast (Brevo)
[ ] First B2B visit: As Bajo La Manga (top priority)
[ ] First TikTok video

Week 4

[ ] Review Week 3 metrics
[ ] Adjust pricing if needed
[ ] B2B visit: SexShop.com.py
[ ] IG Live Q&A
[ ] Email: 5-day launch update

POST-LAUNCH (Months 2-3): Optimize + Scale

Month 2

[ ] 1st micro-influencer collab (Tier 1 PY creator)
[ ] Add 1-2 new SKUs (Wet Like a Virgin, FH01 For Him)
[ ] First retargeting campaign (email + IG)
[ ] 150 cumulative orders, Gs 19.5M revenue

Month 3

[ ] Launch @kinky_py TikTok
[ ] Build email automation (welcome, abandoned cart, post-purchase)
[ ] Test MercadoLibre PY listing (1 SKU)
[ ] Launch referral program (10% off both)
[ ] 300 cumulative orders, Gs 39M revenue

🎯 Milestone tracking

Day	Milestone	Target	Actual
-7	Stock on hand	✅
0	Soft launch	10 orders
14	Public launch	50 orders
30	Month 1 end	80 orders, Gs 10.4M
60	Month 2 end	150 orders, Gs 19.5M
90	Quarter end	300 orders, Gs 39M

🔴 STOP doing (waste of time)

❌ Don't add more docs to repo (we have enough)
❌ Don't obsess over logo before launch (DIY is fine)
❌ Don't write more blog posts until 10 existing get traffic
❌ Don't add more SKUs until trio validates
❌ Don't hire anyone until Month 2
❌ Don't buy domains yet (use paragu-ai.com subdomain)

✅ DO these weekly

☐ Sunday weekly review (5 questions, 5 minutes)
☐ Update customer database
☐ Check inventory (trigger reorder if < 30 units)
☐ Plan next week's content
☐ Refine SOPs based on friction

When stuck, read

Daily operations → 05_OPERATIONS/daily-checklist.md
Sales scripts → 04_SALES/dtc-sales-playbook.md
Pricing math → 00_STRATEGIC/financial-pricing/canonical-pricing-reference-v1.md
Risk register → 01_RESEARCH/operations/risk-register.md
All decisions → 01_RESEARCH/operations/decision-log.md

Last updated: June 26, 2026 — Session 10 Repo Upgrade