sarah/reference/daily-checklist.md
Daily Operations Checklist — Sarah's Actual Work
Date: June 26, 2026 Purpose: The day-to-day reality of running Enki Store after launch Print this. Tape to your wall.
Daily (Mon-Sat)
Morning (15-30 min)
- [ ] Open WhatsApp Business. Respond to overnight messages (target: within 1 hour of starting work)
- [ ] Check IG DMs. Respond to any (target: within 4 hours)
- [ ] Check email (Brevo). Reply to any customer replies or vendor emails.
- [ ] Review pending orders. How many paid but not shipped?
Mid-day (30-60 min)
- [ ] Process today's orders:
- Confirm payment received
- Pick from storage
- Apply bilingual sticker
- Wrap in tissue + thank-you card
- Pack in discrete box
- Apply shipping label
- Send tracking number to customer
- [ ] Take 1-2 product photos for IG (random, organic)
- [ ] Update customer database (Google Sheet)
Evening (30 min)
- [ ] Post 1 IG story (product tease, behind-the-scenes, poll, Q&A)
- [ ] Update inventory spreadsheet (what's left, what needs reorder)
- [ ] Auto-reply WA outside business hours (set in WA Business)
- [ ] Lock up inventory
Total daily time: 1.5-2 hours (on a 5-10 order day)
Weekly (Sunday afternoon, 30-60 min)
- [ ] Reconcile orders vs. payments (Google Sheet vs. bank app)
- [ ] Inventory check — what SKUs are running low?
- Trigger reorder if < 30 units of any SKU
- [ ] Plan next week's content (3-5 IG posts, 7 stories)
- [ ] Check IG metrics (reach, engagement, new followers)
- [ ] Check WA metrics (messages received, response time)
- [ ] Refine SOPs based on what worked / didn't this week
- [ ] Personal time — you earned it
Monthly (first week of month, 2 hours)
- [ ] Bookkeeping (hand off to contador)
- IVA filing
- IRP advanced if applicable
- [ ] Reconcile sales vs. forecast (use
cash-flow-model-12mo.md) - [ ] Vendor payment (despachante, imprentas, courier)
- [ ] Customer cohort analysis (who are your best customers?)
- [ ] Strategy review — what's working, what's not?
- [ ] Set next month's targets (orders, revenue, new SKUs)
- [ ] Decide if reorder for any SKU (timeline: 7-10 days from Sexitive AR)
Quarterly (every 3 months, half-day)
- [ ] Full business review:
- Actual revenue vs. forecast
- Customer retention rate
- Channel performance (WA vs IG vs SEO vs B2B)
- Risk register update
- [ ] Strategy adjustment (if behind, cut costs; if ahead, double down)
- [ ] Re-evaluate vendor relationships
- Should we switch despachante?
- Should we add 3PL?
- Should we hire part-time help?
- [ ] SKU portfolio review — what's selling, what's not?
- [ ] Competitor pricing refresh (re-scrape competitor sites)
Inventory reorder trigger
When any SKU drops below 30 units in storage:
- Day 1: Email Sexitive AR gerente. Request reorder quote (current price + MOQ + delivery).
- Day 2: Compare quote vs. last order. If price increase >10%, ask why.
- Day 3: Confirm order. Pay (transferencia o Sexitive AR preferred method).
- Day 4-10: Wait for delivery.
- Day 11: Receive. Apply stickers. Update inventory.
If reorder takes >10 days: Contact customers about delays, offer waitlist.
Customer service SLAs
| Channel | Response time | Resolution time |
|---|---|---|
| WhatsApp (business hours 9-21) | < 1 hour | < 24 hours |
| WhatsApp (after hours) | Next morning | < 24 hours |
| IG DM | < 4 hours | < 48 hours |
| < 24 hours | < 7 days |
Critical issues (allergic reaction, legal threat): Respond in < 30 min, escalate to Erebus.
What to do if you fall behind
| Problem | Action |
|---|---|
| 5+ WA messages unanswered | Stop everything, respond for 1 hour straight |
| 3+ orders unpaid but packed | Confirm payment status with each customer |
| Inventory mismatch | Physical count + reconcile with spreadsheet |
| Negative customer review | Reach out privately, apologize, offer resolution |
| Cash flow crunch | Pause marketing, focus on high-margin SKUs |
| Burnout (working 60+ hours/week) | Hire part-time helper. This is not optional. |
Tools you use daily
| Tool | What for | Where |
|---|---|---|
| WhatsApp Business | Customer chat, catalog, orders | Phone |
| Instagram @enkistore | Marketing, content, community | Phone |
| Google Sheets | Customer DB, inventory, order log | Web |
| Brevo | Email campaigns | Web |
| Banco app | Payment confirmation | Phone |
| Sexitive AR WhatsApp | Reorders | Phone |
Optional (post-launch): - Tienda Nube or custom site (Month 5+) - TikTok @kinky_py (Month 3+) - CRM (Pipedrive, HubSpot) when 100+ customers
When to escalate to Erebus
- ✅ First month: weekly sync (5-10 min) — share metrics, ask questions
- ✅ Month 2+: monthly sync (15 min) — strategy review
- ✅ Anytime: urgent decisions (vendor dispute, DINAVISA issue, customer crisis)
Don't escalate: - ❌ Routine daily operations (you should own these) - ❌ Tactical questions answered in this repo (search first) - ❌ Anything you can answer with a Google search
The 5-minute weekly review
Every Sunday, answer these 5 questions:
- How many orders this week? (Target: trending up)
- What was the #1 customer complaint or compliment? (Listen for patterns)
- What's one thing that worked this week? (Do more of it)
- What's one thing that didn't? (Stop or fix it)
- What's my #1 priority next week? (Focus)
When to celebrate
- ✅ First order → Tell everyone (IG story)
- ✅ First 10 customers → Buy yourself something nice
- ✅ First 100 customers → Take a day off
- ✅ First Gs 1M revenue month → Celebrate properly
- ✅ First B2B wholesale order → Major milestone
- ✅ First 5-star review → Screenshot for IG
- ✅ First year anniversary → Big celebration
Don't forget to celebrate. Entrepreneurship is hard. The wins matter.
Last updated: June 26, 2026 — Session 10 Repo Upgrade Print this. Tape to wall. Live by it.