2026-06-22 — Sarah's Answers to Round 1 Questions
Channel: WhatsApp from Sarah → Erebus Status: 🟡 4 of 5 answered, Q5 (cost PDF) still missing + 3 new follow-ups (Q6, Q7, Q8) Last updated: June 22, 2026
Note: This file is Sarah's RESPONSES. For the original questions sent, see
2026-06-20-clarifying-questions-asked.md.
Sarah's answers table
| # | Question | Sarah's answer | Status | Action |
|---|---|---|---|---|
| Q1 | Pink Sexy Pill — ¿drop / ANMAT / capital extra? | (a) drop | ✅ Confirmed | Drop PSP from v1 launch. Re-evaluate months 3–6 from revenue. |
| Q2 | ¿Sumamos lubricante? ¿Cuál? | "Sumamos lubricante anal" (Wet — Anal 75ml, code WET02) | ✅ Confirmed | Lock trio: Bitchie 20ml + XXX For Her 15ml + Wet Anal 75ml (NOT Like a Virgin as I had recommended). |
| Q3 | "Kinky Store" — ¿final? | NO. La marca registrada es "Enki Store". "Kinky" es submarca / sección dentro de Enki. | ✅ Confirmed — changes brand doc entirely | Rewrite kinky-store-assessment.md → enki-store-assessment.md. Verify DINAPI for "Enki" + "Kinky" separately. |
| Q4 | Sexitive AR manager — ¿ya le preguntaste? | Sí, ya tengo el precio mayorista | ✅ Confirmed (but no PDF received) | Need Q5 (PDF) to plug real numbers into pricing model. Verbal answer alone is not auditable. |
| Q5 | Cotización mayorista — ¿me mandás el PDF? | ❓ No enviada aún | 🔴 Still pending | This is the single biggest unblock. Pricing model waits on this. |
What changed in our plan because of Q2 (anal, not Like-a-Virgin)
| Dimension | Old plan (my rec) | New plan (Sarah's choice) |
|---|---|---|
| Trio | Bitchie + XXX + Wet — Like a Virgin | Bitchie + XXX + Wet Anal |
| Differentiation | Strongest (unique PY formulation) | Weakest (commodity, all 5 competitors sell it) |
| Margin room | Higher (no direct comparison) | Tighter (must beat Rivia/SexShop.com.py on price) |
| Strategic value | Establishes premium category | Volume driver, lower margin per unit |
Impact: Wet Anal is a strategic downgrade from a differentiation standpoint. Sarah is choosing volume-over-differentiation. Acceptable if her goal is "validar el mercado rápido" (matches her 0–6 month time horizon). Flag for review at month 3.
What changed in our plan because of Q3 (Enki, not Kinky)
| Document | Old state | New state |
|---|---|---|
01_RESEARCH/brand-identity/kinky-store-assessment.md |
Kinky Store as main brand | NOW ARCHIVED (see kinky-store-assessment.md deprecated notice). Replaced by enki-store-assessment.md. |
01_RESEARCH/brand-identity/naming-options.md |
Recommended Lúmina/Volare | Update to recommend Enki with Kinky as vertical |
01_RESEARCH/brand-identity/launch-SKU-list-3-SKUs.md |
Kinky Store as the brand | Update to Enki Store as the brand |
TODO.md, README.md, COMPLETE-INDEX.md |
All reference Kinky Store | Need search-replace to update |
What changed in our plan because of Q4 (precio mayorista confirmed)
Q4 confirms that Sarah's cost basis = Distribuidor Mayorista column. We have verbal confirmation but not the PDF. The pricing model can be built on these numbers as estimates, with a "verify with PDF" note.
Key pricing intelligence from this confirmation: - Sarah buys at Distribuidor Mayorista (AR$ 5,515–8,270 per SKU, 60–67% of Publico) - This is consistent with a "named reseller, not formal distributor" model - Confirms the choice of Model 2 (Independent Reseller) — not Model 1 (Authorized Distributor) - MERCOSUR origin certificate question (Q4c) is still open — affects whether 0% DI applies
New follow-up questions to add (Q6, Q7, Q8)
Q6 — DINAPI verification for "Enki" + "Kinky"
- 6a) ¿Me mandás screenshot del registro DINAPI de "Enki Store" con número, titular y clases?
- 6b) ¿"Kinky" tiene registro separado o es solo una sección dentro de Enki?
- 6c) ¿Qué clases tenés cubiertas? (3 = cosméticos, 5 = lubricantes/farmacia, 35 = retail — necesitamos al menos 3+35)
Q7 — RUC actividad code (contador confirmation)
- ¿Tu contador ya confirmó que la actividad actual "venta de productos por internet" cubre la importación de cosméticos DINAVISA-regulados, o hay que ampliar el RUC?
- Si hay que ampliar: ¿cuánto cuesta y cuánto tarda?
Q8 — MERCOSUR origin certificate from Sexitive AR
- ¿Ya le preguntaste al gerente de Sexitive AR si emite Certificado de Origen MERCOSUR para los envíos a PY?
- ¿O ya tenés respuesta? (Si dice que no → +14–18% DI, encarece el landed cost)
Mathematical constraint discovered (June 22, 2026)
While preparing the pricing model, I ran the landed-cost math with the confirmed Distribuidor Mayorista prices:
| Order size | Total landed (Gs) | Fits < Gs 10M? | 150% margin retail feasible? |
|---|---|---|---|
| 3 SKUs × 30u (90u total) | 5.8M | ✅ Yes | ❌ No — Bitchie Gs 187K, XXX Gs 255K (above market ceiling Gs 180K) |
| 3 SKUs × 50u (150u) | 7.8M | ✅ Yes | ❌ No — XXX Gs 163K, Bitchie Gs 120K (tight) |
| 3 SKUs × 100u (300u) | 12.9M | ❌ No (+Gs 2.9M) | ✅ ✅ all 3 in market range |
| 10 SKUs × 30u (300u) | 14.5M | ❌ No (+Gs 4.5M) | ⚠️ Tight — depends on SKU mix |
Decision needed from Kiki/Erebus: either drop to 100% margin (NOT 150%), increase order size (raise capital), or expand SKU count to spread DINAVISA/despachante fixed costs. The 150% target doesn't fit the Gs 10M constraint at 3-SKU scale.
Resolution: Drop to 100% margin (decided June 26). Updated in canonical-pricing-reference-v1.md.
Last updated: June 26, 2026 — Session 10 (split for clarity)