Brand Naming — 3 Directions
Date: June 19, 2026 Purpose: Give Sarah 3 distinct brand name directions to choose from. Each comes with rationale, domain check status, and tone implications.
Constraints
The brand name should be: - Easy to spell and say in Spanish (Paraguayan accent matters) - Memorable in 1–2 syllables ideally - Doesn't mention "Sexitive" directly (unless authorized distributor model) - Doesn't trigger Meta/Google ad policy issues (avoid words like "sex," "sexy," "intimate," "adult," "erotic" in ad copy — but the brand NAME itself is allowed, with restrictions) - Domain .com.py or .com available (Sarah's preference, captured in questionnaire §2.6) - Trademark-clear in PY (verify with DINAPI before committing) - Instagram handle available (@brandname)
Direction 1 — Sarah's own name (Personal brand)
Examples: "Sarah Lubricantes" · "Sarah Wellness" · "Lubricantes by Sarah" · "Sarah Studio"
Rationale: Founder-led, personal trust, low-cost to launch, easy to remember.
Tone: Personal, friendly, trustworthy. Like buying from a friend who knows the products.
Domain check (illustrative — confirm before committing): - sarah-lubricantes.com.py — likely available - sarahwellness.com.py — likely available - lubricantesbysarah.com — likely available
Instagram: @sarahlubricantes or @sarahwellness — likely available.
Pros: No brand investment, personal trust, founder can pivot brand later. Cons: Sarah IS the brand (hard to sell business later), no protection from copycats, personal-life / business-life blur.
Best for: Solo founder, < Gs 50M annual revenue, low ambition to scale.
Direction 2 — Modern wellness brand (aspirational, neutral)
Examples: "Lúmina" · "Volare" · "Kōra" · "Savia" · "Lustro" · "Néctar" · "Pétalo" · "Ondra"
Rationale: Short, evocative, gender-neutral, doesn't say "sex" or "lubricant" but signals "wellness / sensuality / care." Allows expansion beyond Sexitive's catalog later.
Tone: Modern, premium, sex-positive without being explicit, wellness-adjacent.
Domain check (illustrative): - lumina.com.py · volare.com.py · kora.com.py — likely available - savia.com.py — likely available - lustro.com.py · nectar.com.py — likely available
Instagram: @lumina.wellness · @volare.wellness — likely available.
Pros: Brand is sellable, founder can step back, expansion to other categories (skincare, wellness) is on-brand, Meta ads less restricted. Cons: Need to invest in brand identity (logo, palette, voice), higher upfront cost.
Best for: Founder who wants to build a brand, plans to expand categories, willing to invest 6+ months in brand building.
Direction 3 — Sexitive-aligned sub-brand (if Model 1)
Examples: "Sexitive Paraguay" · "Sexitive PY" · "Sexitive by Sarah" · "Sexitive Plus"
Rationale: Leverages Sexitive's brand recognition in AR. Customers who know Sexitive find Sarah easily. Sexitive AR may require this format if formal distribution.
Tone: Slightly clinical / product-led. Carries the AR brand's tone.
Pros: Free brand recognition, Sexitive's existing reputation, no naming effort. Cons: Dependent on Sexitive's permission (Model 1 only), can't pivot to other brands, Sarah is a reseller not a brand.
Best for: Model 1 (authorized distributor) where Sexitive requires sub-brand naming.
My recommendation
Direction 2 (modern wellness brand), specifically one of: Lúmina, Volare, Kōra, Savia.
Rationale: - Sarah is building a real business. Naming it after herself (Direction 1) limits exit options and brand value. - Direction 3 is only viable if Sexitive AR offers Model 1 with sub-brand approval — Sarah doesn't know this yet. - Direction 2 names like Lúmina, Volare, Savia work across the 4 product categories Sexitive offers AND leave room for Sarah to add non-Sexitive products later. - Short, evocative, Instagram-friendly, Meta-ads-friendly.
If Sarah wants to test multiple: "Lúmina" and "Volare" are my top two.